2012 Conference Schedule
| Sunday, February 19 | ||
| 8:00 AM - 1:00 PM | Golf Tournament | 32-Person Tournament at Rancho Bernardo Inn's Championship Course |
| 1:00 PM - 6:00 PM | Sponsor Expo |
Featured Sponsors: Active, Competitor Group, Life Time Fitness, Ironman, Leslie Jordan, Inc., Ashworth Awards, Kimbia, Interbike, Mike Plant & Associates, Tri-California Events, Always Advancing, Maxwell Medals, Endurance Films, and MyLaps |
| 1:00 PM - 7:00 PM | Registration | |
| 3:00 PM - 4:00 PM | Keynote 1 | Triathlon, the Olympics and the role of the International Triathlon Union with ITU President Marisol Casado |
| 4:00 PM - 5:30 PM | Panel | Olympics and the Business of Triathlon with Gale Bernhardt, Michellie Jones, Steve Furniss, and Jimmy Riccitello |
| 6:30 PM - 8:30 PM | Welcome Reception | Presented by Competitor Group |
| Monday, February 20 | ||
| 6:00 AM - 7:00 AM | Morning Workouts | Choice of 2XU Morning Run (various distances) or ACTIVEX Fun Fitness Challenge |
| 6:30 AM - 8:00 AM | Breakfast | |
| 7:00 AM - 8:30 AM | Registration | |
| 8:00 AM - 4:00 PM | Sponsor Expo |
Featured Sponsors: Active, Competitor Group, Life Time Fitness, Ironman, Leslie Jordan, Inc., Ashworth Awards, Kimbia, Interbike, Mike Plant & Associates, Tri-California Events, Always Advancing, Maxwell Medals, Endurance Films, and MyLaps |
| 8:00 AM - 8:10 AM | Welcome | |
| 8:10 AM - 8:30 AM | President's Address | Moving Forward with Triathlon America with Jack Caress, President of Triathlon America |
| 8:30 AM - 9:45 AM | Keynote 2 | USAT's Vision for the Future of Triathlon and Q&A with Rob Urbach, CEO of USA Triathlon |
| 9:45 AM - 10:00 AM | Break | |
| 10:00 AM - 11:00 AM | Panel | State Of The Sport with Melissa Merson (Executive Director of National Coalition for Promoting Physical Activity), Charlie Patten (CEO, Rev3 Triathlon Series), and TJ Murphy (Editorial Director of Triathlete & Inside Tri Magazines) |
| 11:00 AM - 11:50 AM | Breakout Sessions |
|
| 11:00 AM- 12:00 PM | Panel | Importance Of Triathlon Clubs To The Business Of Triathlon |
| 12:00 PM - 1:20 PM | Lunch | Presented by Ironman |
| 1:30 PM - 2:45 PM | General Session | Triathlon America and The Active Network Market Research Survey with Dave Alberga, CEO The Active Network |
| 2:50 PM - 4:00 PM | Panel | One Less Car with Paul Steely White (Executive Director of Transportation Alternatives in New York City), Everett Hauser (Assistant Transportation Specialist at County of San Diego), and Bruno Maier (Vice President, Bikes Belong Coalition) |
| 4:00 - 5:00 PM | Panel |
Inside Sponsorship with Casey Cortese (VP Sponsorships and Community Relations at Janus), Greg Lucia (Brand Integration Director for Toyota Motor Sales U.S.A. at Saatchi & Saatchi), and Tim Moxey (CEO, blueseventy)
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| 6:00 PM - 7:00 PM | Reception | Legends of Triathlon Ron Smith Reception |
| 7:00 PM - 11:00 PM | Awards/Banquet | The Triathlon America Awards Celebration Presented by The Active Network |
| Tuesday, February 21 | ||
| 6:00 AM - 7:00 AM | Morning Workouts | Choice of 2XU Morning Run (various distances) or ACTIVEX Fun Fitness Challenge |
| 7:00 AM - 8:00 AM | Breakfast | |
| 8:00 AM - 12:00 PM | Sponsor Expo |
Featured Sponsors: Active, Competitor Group, Life Time Fitness, Ironman, Leslie Jordan, Inc., Ashworth Awards, Kimbia, Interbike, Mike Plant & Associates, Tri-California Events, Always Advancing, Maxwell Medals, Endurance Films, and MyLaps |
| 8:15 AM - 9:30 AM | Panel |
Marketing to Women with Dan Schorr (CEO Start to Finish Marketing), Kebby Holden (SOAS Racing), and Tanya Maslach (Chief TRIbal Officer at Go TRIbal) |
| 9:30 AM - 10:30 AM | Panel | The Best Writers in Endurance Sports - Matt Fitzgerald (Iron War), Marty Dugard (To Be A Runner), and Scott Tinely |
| Book Signing | Immediately following the panel, Matt Fitzgerald and Marty Dugard will be available for book signing of their books Iron War and To Be A Runner | |
| 10:30 PM - 10:45 PM | Break | |
| 10:45 AM - 11:30 AM | Keynote | Andrew Messick- CEO, World Triathlon Corp. |
| 11:30 AM - 12:45 PM | Open Discussion |
Hot Topics of Triathlon with Dan Empfield and Seton Claggett, moderated by Mike Reilly |
| 12:45 PM - 2:00 PM | Lunch | |
Join Us
- Support the Industry Team up with industry leaders to guide the future
- Help Your Business Learn best practices, latest trends, share ideas
- Grow the Sport Work together to attract more participants to the sport
Membership
Members Spotlight
|
SOAS Racing
member since: January 2011 |
SOAS Racing designs high-quality, stylish women's triathlon apparel. Our outfits are all about fashion, fit and function. SOAS is the intersection of performance and fashion for women in endurance sports.
Triathlon America is the trade organization for the triathlon business community and is dedicated to an providing value to triathlon businesses and individuals interested in the success of triathlon. Learn More
Mission
To leverage the knowledge, talent, and resources of industry leaders in triathlon to the benefit of the sport. The mission will be achieved by increasing and retaining advocates of triathlon and by fostering a positive image of the sport.
Learn More